NEW ERA @ GENERAL PANTS

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In collaboration with New Era and General Pants, GPS Group created a New Era Shop in Shop, within General Pants Sydney CBD store.

Consisting of a dedicated cap wall, a separate apparel and accessories section plus a embroidery station so you can custom tailor your New Era apparel, our pop up was surrounded by black cyclone fencing to add a final touch of on brand street cred.

Originally commissioned for a 3 month period, the installation has been such a success, it has now become a permanent feature within the store.

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