In a world of increasingly dynamic retail interactions, personalisation is a key way for brands to connect with the consumer. The ability to have products tailored to your needs is a massive trend that has exploded onto the retail landscape.

UGG Australia engaged GPS Group to create a personalisation pop up within their Melbourne & Sydney UGG retail stores for Mothers Day.

Our embroidery pop up allowed you to create a truly unique Mothers Day gift, by having her initials permanently embroidered onto her favourite pair of UGGs.