GPS were approached by Wilson to improve the way their range of racquets were being displayed in one of their major retail partners.
The brief was to create an in-store destination for the Wilson range of racquets. Something that was eye-catching, functional and demonstrated the quality and range of racquets available.
The use of way finding signage and printed wall graphics immediately identified the area as a Wilson racquet wall. Our fixture design, not only highlighted the range but also made the racquets more presentable and accessible to the shopper to try and buy.