WILSON RACQUET WALL

brand

segment

services

categories

GPS were approached by Wilson to improve the way their range of racquets were being displayed in one of their major retail partners.

The brief was to create an in-store destination for the Wilson range of racquets. Something that was eye-catching, functional and demonstrated the quality and range of racquets available.

The use of way finding signage and printed wall graphics immediately identified the area as a Wilson racquet wall. Our fixture design, not only highlighted the range but also made the racquets more presentable and accessible to the shopper to try and buy.

share this:

Share on facebook
Share on twitter
Share on linkedin

let us create your retail story.