TWININGS INFUSE

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Twinings Infuse, a cold water infusion designed to drop into your bottled water was Twinings Australia’s biggest ever launch.

The significance of the launch and new product innovation, demanded an equally impressive retail marketing campaign to promote the range in-store.

GPS Group designed and produced an integrated campaign that included 1500 cardboard displays, PR launch kits, exhibition stands, sampling packs, trade presenters and wobblers.

Twinings Australia were awarded Woolworths New Product Launch of the Year and overall supplier of the year due to the success of the Infuse launch and campaign.

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