New Era Australia embarked on a major growth strategy which included a bigger presence within our biggest sporting retailer, Rebel Sports and directly with our major sporting teams and stadiums.

GPS Group were briefed to create an in-store destination and dedicated headwear fixtures that could be adapted to suit the various retail environments and store footprints within major sport retailers and stadiums.

The results; On-brand shop in shops that are consistent with that of global New Era branding, yet still maintaining a sense of individuality for the Australia region.

The designs of the fixtures allow shoppers to easily distinguish the New Era section of the store while maintaining a sleek black and white on-brand timeless appearance.